Axis Direct Review

(3.3)
Full Service Broker Depository: CDSL & NSDL
8

Axis Direct is the brokerage arm of one of the biggest banks, Axis bank. Established in 2011 as a full-service broker, Axis Direct enjoys a lot of trust in the market because of its parent firm, Axis bank. Axis Direct has an active client base of 4,19,045 as of October 2024.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Axis Direct Brokerage Plans
Brokerage Plans:

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 790

Plan Charges

₹ 5,555

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.25%

Equity Intraday Brokerage

0.03%

Equity Futures Brokerage

0.03%

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

0.03%

Currency Options Brokerage

₹ 10

Commodity Futures Brokerage

0.03%

Commodity Options Brokerage

₹ 10
Margins

Equity Delivery Margin

4x

Equity Intraday Margin

4x

Equity Futures Margin

4x

Equity Options Margin

4x

Currency Futures Margin

4x

Currency Options Margin

4x

Commodity Futures Margin

4x

Commodity Options Margin

4x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 790

Plan Charges

₹ 1,500

Call & Trade Charges

₹ 20
Brokerage

Equity Delivery Brokerage

0.50%

Equity Intraday Brokerage

0.05%

Equity Futures Brokerage

0.05%

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

0.03%

Currency Options Brokerage

₹ 25

Commodity Futures Brokerage

0.03%

Commodity Options Brokerage

₹ 25
Margins

Equity Delivery Margin

4x

Equity Intraday Margin

4x

Equity Futures Margin

4x

Equity Options Margin

4x

Currency Futures Margin

4x

Currency Options Margin

4x

Commodity Futures Margin

4x

Commodity Options Margin

4x
Charges

Account Opening Charges

₹ 499

Account Maintenance Charges

₹ 790

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.50%

Equity Intraday Brokerage

0.05%

Equity Futures Brokerage

0.05%

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

0.03%

Currency Options Brokerage

₹ 25

Commodity Futures Brokerage

0.03%

Commodity Options Brokerage

₹ 25
Margins

Equity Delivery Margin

4x

Equity Intraday Margin

4x

Equity Futures Margin

4x

Equity Options Margin

4x

Currency Futures Margin

4x

Currency Options Margin

4x

Commodity Futures Margin

4x

Commodity Options Margin

4x
Axis Direct Trading Platforms
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

Axis Direct Trade Ring Axis Direct Swift Trade Axis Direct Mobile Trading Application
Pros

Advantages and Strengths of this broker.

  1. Provision of 3 in 1 account facilities provides users with a smooth and flawless trading experience.
  2. Convenient access to multiple market segments and financial instruments at once.
  3. Extensive research reports and expert opinions on stocks and investment.
  4. Real-time updates on trading terminals and apps.
  5. Enjoys brand equity and trust because of its banking service provider, AXIS bank.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. Brokerage, account opening cost, and maintenance charges are very high compared to other brokers.
  2. Its terminal based trading platform is a chargeable subscription-based platform.
  3. Some users have experienced longer wait times and less satisfactory support when seeking assistance from Axis Direct's customer service team.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance

Finology Ratings & Reviews for Axis Direct

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(2.5)

Usability

(3.5)

Customer Service

(4)

Charges Review

  • Call and trade services are chargeable.
  • Account opening charges are quite high in comparison to their peers.
  • Axis Direct charges a high brokerage that is non-negotiable.
  • High annual maintenance charges.
  • Its terminal based trading platform is a chargeable subscription-based platform.

Customer Service Review

  • Customers can contact the toll-free number at any time.
  • Heavy offline presence makes it easier for people to visit the branches in-case they have any query.
  • Research capabilities as per customers were satisfactory.
  • Axis provides support over call, email and social media.

Ease of Use Review

  • 3 in 1 account makes investors' life easy and quick.
  • The trading platforms are user friendly and easy to navigate.
  • A lot of free educational content is available for customers under 'Funtastic' learning.

Account Opening Procedure Review

  • The online account opening process is easy for individual accounts.
  • High account opening charges in comparison to other brokers.
  • NRIs interested in investing in Indian market can open an account with Axis.

Why Choose Axis Direct? Know Everything about Axis Direct here.

Verdict

A division of Axis Bank, Axis Direct offers an array of financial services in multiple market segments, including equities, mutual funds, etc. Its trading platform allows the online buying and selling of securities and offers various tools for research, analysis as well as conceptual understanding. Axis Direct can serve you better if you are a trader. 

If you are a trader, the broker provides you with

  • 3-in-1 account facility ( Demat, trading, and Bank) provides a seamless trading experience.

  • Customizable watchlists on the app with live streaming of market prices.

  • Offers a real-time online trading platform that can be accessed using any online platform such as a mobile app or web terminal.

  • Technical charts for easy decisions on entry and exit points into stocks.

  • Articles and courses on trading to better explore market opportunities

If you are an investor, the broker provides you with

  •  Free and unbiased research on market and stock fundamentals.

  • Highly skilled Relationship managers who help solve all investors' queries and make their investing journey fruitful.

  • Provides courses for better conceptual understanding.

  • Portfolio tracker and real streaming of quotes to monitor your entire financial portfolio.

  • Axis Intellect for AI-based investment ideas.
     

Trading Tools

Axis Direct offers financial services along with an array of research and analysis tools for trading. It promotes informed decision-making through market reports, stock recommendations and technical analysis tools. The major trading tools offered by Axis Direct are: 

Axis Direct Trade

Direct Trade is a desktop-based trading platform that allows clients to place orders for various financial instruments such as stocks, mutual funds, and derivatives. Some of its key features include:

  • Ease of investment in multiple segments.
  • Seamless navigation and an easy-to-use interface
  • Heat maps for relative stock price movements
  • Suitable for all types of traders; novices, infrequent, and seasoned
  • Real-time market data on stocks, mutual funds, and derivatives
  • Quick updates on trade confirmations, order status, etc.

RING

A technologically advanced extension of Axis Direct, Ring enables a quick trading experience through its real-time scanning of over 25000 stock market instruments at once. It smoothens trading and investing with a refined Order and Risk Management system and the following features:

  • 30+ real-time data-driven screeners and live news.
  • Fundamental and company analysis on expert-picked research ideas.
  • Live charting of 100+ technical studies.
  • Ease of investment in multiple segments and instruments.

Axis Direct Swift Trade

A web-based trading platform, Axis Direct Swift Trade facilitates equity and options trading without the need for any installations. Some major features of Swift Trade include:

 

  • Ease of multiple watchlists with customizable filters.
  • Extensive stock research for informed decision-making.
  • Personalized dashboard and screen by using cards.
  • Quick order placements through keyboard shortcuts.
  • Facility to watch seminars, webinars, and training videos online.
  • Capable of great speed, analytics, and charting with easy access.

Axis Direct Mobile Trading Application

Available across various mobile devices, Axis Direct Mobile App provides traders the flexibility to trade with features such as: 

  • One-time easy registration.
  • Convenient portfolio tracking.
  • Real-time stock updates.
  • Multiple personalized watchlists.
  • Secure portal with terminal locking facility.
  • Access to both equity and derivative segments.
  • Live streaming of stock updates and price quotes.

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

0.00325% - NSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges 

Sell-side, ₹ 18.5 per scrip 

-

-

-

Clearing Charges

-

-

0.0002% - NSE

0.005% - NSE

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

₹ 100 per Lacs 

Sell-side, ₹ 25 per Lacs 

0.02%

0.1%

SEBI Charges

₹ 10 per crore

₹ 10 per crore

₹ 10 per crore

₹ 10 per crore

For Commodity

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026% Non-Agri

-

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

Sell side, 0.01% - Non Agri 

Sell side, 0.05%

SEBI Charges

₹ 10 per crore

₹ 10 per crore

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

Clearing Charges

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

-

-

SEBI Charges

₹ 10 per crore

₹ 10 per crore

Axis Direct Complaints & Stats

Company name:

Axis Securities Limited

Contact:

81001 17278

Email:

customer.grievance@axisdirect.in

Active Users:

4,19,045
Axis Direct Customer Reviews

No Customer reviews yet. Be the first to review this broker.

Frequently Asked Questions

Yes, you can open a demat account with Axis Bank using its AxisDirect feature.

There isn’t any demat account opening charge. But there are other charges. You can view a comprehensive schedule of all charges here.

3-in-1 account is a combo bundle consisting of a Savings bank account, a Trading account and a Demat account. In addition to providing a wide range of investment products, it enables seamless transactions between these three accounts.

Axis Bank Direct is a platform that provides a 3-in-1 online investment account. Its mobile app allows customers to buy and sell, watch their portfolio, track live markets and trade on the go.

Axis Direct is a platform that provides users with a 3-in-1 account. This includes a Savings bank account, a Trading account and a Demat account.

You can open an account in just 15 minutes by following the below-listed steps:

 

Click on open Axis Bank Demat account

  1. Fill in your name, phone number and a verified email address.

  2. An OTP will be sent to your mobile number to verify.

  3. Now, enter the PAN number and date of birth to complete the next step.

  4. Fill up the personal details like Name, Permanent address, Residential status, Marital status etc. 

  5. Fill up bank details like Bank Name, Bank account number, IFSC code

  6. Make your payment

  7. Upload your documents like Aadhar card/driving licence/voter ID/passport

  8. And the last step will be E-signing your account opening form.

Axis Securities offers various trading platforms based on customers' investment style. 

  1. DirectTrade

  2. Swift Trade

  3. Mobile Trading

Customers can Trade/Invest through these.

Depository Participant Identification is a number that is assigned to the Depository Participant such as a broking firm, financial institution, bank by the NSDL and CDSL.

AxisDirect offers a 3-in-1 account, an integrated Trading, Demat and Bank account. This account offers a seamless transaction of money and shares between the three accounts. So, when the money gets transferred from your bank account to your trading account, the statement which is shown is known as axis direct debit.

To close your Axis Demat account the following details must be furnished with the account closure form:

  1. Your ID and your Depository Participant ID.

  2. KYC details like name and address that match with details submitted to Axis Securities.

  3. The reason for closing the demat account.

  4. Ensure that there are no dues on your account as well as no untraded securities.

  5. A bank employee must mandatorily submit and verify the self-attested identity proof copy.

Yes, Axis demat accounts are safe as all demat accounts are opened with Central Depository Services Limited(CDSL). Axis acts as only an intermediary between the customer and the central depository.

Any unutilised amount is automatically released at the end of the day. To withdraw money from your Axis Direct account, proceed with the following steps:

  1. Log in to AxisDirect.in

  2. Click on “Limits”.

  3. Select “Cash Limit” option.

  4. Under “Fund Hold and Release” option, enter the withdrawal amount and click on “Release”.

No Axis Direct is not free. The Fixed Plan on Axis Direct has an account opening cost of ?999 and fixed brokerage charges.